Rosenrot
Florist Brand Identity
CHALLENGE
Rosenrot reached out to us with the need of a new visual identity. They just moved into a new space, thus needed a strong repositioning and a branding that represents their personality, values and attract more clients.
SOLUTION
We started with a brand strategy session to find out about them, their business and the market. Our goal with the visual identity was to be different. We didn’t want the new brand to look cliché and like other florist brands around. The core concept of the creative direction was all around showing the natural, friendly and dynamic character of the founder and abstracting it in a minimalist visual language that stands out.
