QUADRAS
Fashion Label Brand Identity
CHALLENGE
QUADRAS is a new fashion label based in Germany. They launched their business and needed a cohesive branding that reflects their vision.
SOLUTION
We designed a minimalist branding with two bespoke typeface, a sophisticated logo, modern and elegant color system and different brand touchpoints.
the journey how we got there
Brand Strategy
We started with a brand strategy workshop in which we laid the foundation of the new brand. We discovered the vision, mission, brand character, target audience and more. All of that was the foundation of the brand design that followed.
Brand Design
It was clear that we needed a sophisticated, premium looking identity that works across multiple touchpoints – from the fashion itself, to print and digital media. The goal was to express the quiet luxury of the fashion itself. Recognizable, unique and elegant.
