Studio Fiatal
Interior Objects Brand Identity
CHALLENGE
Studio Fiatal is a young furniture manufacturer that specializes in the design and creation of unique premium furniture with a focus on high quality and aesthetic. The studio’s goal is to design furniture objects with soul that allows their target audience to express their personality and desire of a nice aesthetic.
They manufacture only a small quantity of products and try to establish a timeless design with longevity. All the materials that are used for the objects are locally crafted and sustainable produced along the entire value chain. This supports local companies and the environment.
We helped Studio Fiatal to create a unique brand identity system that puts the furniture in the focus and expresses their values, vision and aspiration to their audience.
SOLUTION
The conceptual goal was to create a cohesive identity system that puts the beautiful interior objects in the spotlight.
We designed an expressive bespoke logotype as the hero element of the visual identity, that’s flexible and can be used as a design element to complement the emotional product photography. The overall look and feel is reduced, timeless, but still not too cold. With that contrast the identity underlines the brands ambition to manufacture interior objects that express the aesthetic style of the audience.
success stories
Norman’s dedication and passion for outstandingly good design is unparalleled. He is one of the very few designers who wants to make the difference. He creates strong visual identities with carefully though through concepts and always in alignment with the overall strategy. I had a very tight timeline and Norman was available all the time with great ideas, delivered just in time and in high quality.
Daniel Heilig – Heilig Objects
the journey how we got there
Brand Strategy
We started with a brand strategy workshop where we found out about the purpose of the architect, his way of working, his style but also who he wants to attract as his client base. All of that was the foundation of the brand design that followed.
Brand Design
It was clear that we needed a minimalist, still recognizable design that puts the architecture in the focus. The strength of the studio is that they don’t have any house style and adjust their work based on the core requirements and unique touch of each project. That was also the core concept of the identity. We created an ultra reduced brand identity that is primarily driven by a custom typeface. This enables us to guide all the attention to projects while still maintaining the premium aspiration and bespoke feeling of the studio.
