In an endless stream of stimulations, Selected. is a cultural landmark for carefully curated music taste. They are aiming to define and set the trend, not to follow it.
Selected. is a Berlin based music label. We helped them to fine-tune their visual identity and created an interactive brand experience to let their audience dive into the music and experience a new way to discover carefully curated tracks online.
We wanted to archive a reduced and minimalist layout that pays tribute to the „curator heritage“ of the brand and their mission to enable „a new way to discover house music online“. Thus the visual system is heavily influenced by editorial design, big typography with huge contrasts in sizes and interactive ways to discover the music.
We are really happy that the new website for selected. got awarded with a Site of the Day on Awwwards, which is one of the most prestigious prices for digital design.
We wanted to archive a reduced and minimalist layout, so we decided to stick with only one type family. To pay tribute to the „curator heritage“ of the brand we designed a visual system heavily influenced by editorial typography and huge contrasts in sizes.
A stimulating motion system abstracts the theme of house music and the explorer vibe of selected.