Leinsweiler Hof
Hospitality Brand Identity
CHALLENGE
leinsweiler hof is a hotel and hide away with a fanstastic view.
Located in the beautiful area of rhineland palatina, surrounded by vineyards, forest and nature it is a historical, well known institution with a lot of heritage to it.
They recently got a new owner and needed to reposition, elevate the perception of the house and become more attractive to a younger audience while maintaining the heritage and doesn’t scare the current target audience.
SOLUTION
We archieved a premium looking, modern branding that pays tribute to the heritage of the house.
The newly established tagline and bespoke logo visualize the »arrival« at the hotel on every touchpoint. The launch was a full success, with the current audience loving the rebrand and the hotel becoming more attractive to younger generations.
success stories
Norman’s creative vision and professional approach won us over immediately. Now we identify with the branding across the board. We were particularly impressed by the conceptual approach, the individual typeface design and the quick and customized solutions.
Kerstin Ehmer – Head of Marketing
the journey how we got there
Brand Strategy
In the brand strategy meeting we defined the goals, the vision of the house and it’s audience. It was clear that we needed to be very careful to find the balance between attracting a younger audience but also not scare the current one.
Brand Design
Hero of the new brand design is the custom logotype. It pays tribute to the characteristics of their old one, but translates them into a more modern, sophisticated logo.
The monogram is constructed out of the l and h and is shaped like their iconic arched gate. The conceptual idea was to evoke the feeling of arriving at the hotel with every contact someone has with the new brand.
The newly created tagline »Freiraum für dich« (space for you) conveys their mission to help their guests to relax, calm down and unwind in the leading hide away in the region.
With the custom typeface every character transforms into a brand ambassador – combined with premium printed products the premium aspiration of the house gets communicated on every touchpoint the guests have with the brand.
An extensive brand manual makes sure every touchpoint is consistent and the internal marketing team of the house can work with it efficiently.
