IOWIS
AI Startup Brand Identity
CHALLENGE
IOWIS is a technology company based in Germany that develops AI solutions for businesses that require maximum security and full data sovereignty. Their goal is to enable the productive use of AI without compromising data protection or compliance. They just found the company and were in need of a cohesive branding, webdesign and photography that reflects their vision.
SOLUTION
We designed a minimalist branding with a bespoke typeface at the core, a clean logo, a modern color system that reflects their vision and authentic and emotional photography for their new website and marketing campaigns.
success stories
Norman hat das seltene Talent, die Essenz einer Marke in visuelle Sprache zu übersetzen, die nicht nur ins Auge fällt, sondern auch echte Werte vermittelt. Gerade ich als Entwickler konnte mich dankbar schätzen, da Norman genau weiß was ich benötige um das Beste aus dem Projekt herauszuholen. Jedes Projekt mit ihm war ein voller Erfolg und ich kann’s kaum erwarten zu sehen, was er als nächstes raus haut! Immer wieder gerne!
Davide Perozzi, Founder
the journey how we got there
Brand Strategy & Design
We started with a brand strategy workshop in Dubai where we laid the foundation of the new brand. We developed Marcel’s unique brand character, the vision, mission, researched the target audience and positioned the brand in the market. All of that was the base for the following two weeks design sprint, where the whole brand design was created.
The goal was to create a premium and minimal looking identity that reflects the founders personality. A custom logotype and brand typeface does exactly that and puts the content to the foreground. It maintains the minimalist look without lacking identification and the unique character of Marcel as a Person.
Brand Experience
Everything was documented in a >70 pages brand book – from the typography, to a detailed art direction for the photography and examples of the brand in use. This makes sure the new brand can communicate holistically across all channels.
A brand is a living element. Since the launch of the project I’ve been helping to elevate it even further. Designs for upcoming products and marketing materials, social media, creative direction, concept of campaigns, photography and content. This helps to create a cohesive appearance across all channels.
